Unless Ukraine Changes its Business Culture, the Association Agreement won’t Help Exports

Today the EU is Ukraine’s largest trading partner, taking in 35% of Ukrainian exports. However, the major export items include grain, metal, and other goods that are produced by big businesses and that are vulnerable to price fluctuations on world markets. The entry of Small and Medium-sized Enterprises (SMEs) to the EU market is an important issue. We spoke about this with Oleg Miroshnychenko, the author of the book, “The Internationalisation of Business and Access to EU Markets,” recently published with the assistance of the EU Delegation to Ukraine. Read more